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What Ubuntu 9.10 Means

      The coming of Ubuntu is certainly a no-brainer. Easy to install. Easy to upgrade. Upgrades every 6 months like clockwork. Basic version of the operating system includes photo viewer, office suite, email client, calendar and organizer, image editor, firefox browser and an instant messaging client.

      It comes free. We shall see if this is positive or a negative aspect of selling a fine product to the world. So far most users have it installed in a dual boot configuration or in a virtual box environment. So easy to discard if it doesn't meet user expectations. Users just go back to Windows or OS X. Nothing lost except time.

      What Ubuntu really wants is to prove to business users that open source works. Of course Mozilla has proven that already. It's market share is increasing in the browser category. Ubuntu wants to sell the product to business users. Business users are the slowest to adopt a new operating system. They know that upgrades can impact their bottom line in costs. Ubuntu has to move into the enterprise. Business users don't just adopt things, nor do they just discard things. Red Hat, another open source company, is making a profit in the open source world by selling subscriptions to support services to their linux distribution. Red Hat just made it to the Fortune 500 list this year.

      Canonical, the financial backer of Ubuntu, and IBM joined in partnership to offer business a product package that includes Ubuntu and Lotus Notes. This includes support for businesses who will use Ubuntu and Lotus Notes in the business environment. Business users are paying customers. More importantly, these customers don't take any changes lightly.

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